Astrada
2025 – present
- Founding GTM Lead
First go-to-market hire at a card network data startup. Built the full GTM function: marketing, sales and account management.
Top-of-funnel and go-to-market
I open doors for net-new business. Repeatedly.
Every role I've held has started with an empty pipeline and ended with a full one. Here's what I bring to the table.
Net-new pipeline
Finding and opening accounts no one else has reached, without relying on inherited pipeline.
Campaigns that get replies
Account-based outbound and email sequences built around real buying signals.
Conference strategy
Choosing the events where buyers are, and walking in with meetings already booked.
Marketing as a team of one
LinkedIn content, blogs, decks, one-pagers and event collateral that support sales.
Teams and channels
Standing up SDR teams, lead scoring and reseller programs that keep producing.
Partnerships that last
ISV, alliance and channel relationships structured so both sides keep winning.
The pipeline engine I build
Pipeline isn't luck. It's a system: find the accounts showing intent, reach them with something worth reading, and be in the room where buyers actually are. I design and run each layer.
Where I've worked in the card stack
Issuing, payouts and the networks, seen from each side.
Most advisors know one piece of a card transaction. My career has covered three of them, so I can help you see how the pieces fit before you commit to a partner, a processor or a network program.
Programs and payoutsIssuer processingCard network connectivity
Experience
Twelve years of opening doors, partnering and launching.
20142017202020232026
Onbe
2023 – 2025
- Director, Partner Sales
Built the ISV partner strategy for payouts and prepaid card programs across three verticals.
Marqeta
2017 – 2023
- Business development, channel and strategic partnerships
Six years at a modern card issuing platform, from building the SDR team to leading partnerships.
Earlier: built the go-to-market functions at Captricity and Zemarc Corp. B.A. in Communications, UC San Diego.
How I can help
Advisory for teams building on card rails.
Card issuing programs
Plan and launch a card program with the right partners.
- Issuer processor and BIN sponsor selection
- Program economics and interchange
- Launch planning and vendor negotiation
Network integration and data
Connect to Visa, Mastercard and Amex the right way.
- Network data and enrollment options
- Transaction data quality and enrichment
- Build vs. partner decisions
Pipeline and go-to-market
Build the top-of-funnel engine that fills your calendar.
- Outbound, ABM and email campaigns
- Conference strategy and meeting booking
- ISV, partner and channel programs
How an engagement works
Clear scope, practical output.
1
Diagnose
A short working session to map your goals, current stack and the decisions in front of you.
2
Design
A recommendation on partners, architecture and economics, with the trade-offs laid out plainly.
3
Launch
Hands-on support through vendor selection, negotiation and go-live.
Working on a card program or network integration?
Send a note with what you're building. I'll reply within two business days.